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Business type solution

Fitness

Keep classes full and fitness clients moving

Square gives gyms, studios, personal trainers, and class-based fitness businesses one place to publish schedules, accept bookings, collect payments, and keep client context close at hand. Build recurring or one-off classes with capacity limits, let members book online around the clock, and use deposits or cancellation policies to protect valuable appointment time.

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A small services team collaborates around a laptop in a warm, naturally lit studio
Representative photograph for Services; it does not depict Fitness specifically.

Built for your day-to-day

How it fits your business

Square Appointments also connects checkout with client profiles, notes, purchase history, and team scheduling, while Square Subscriptions can support recurring membership billing. Use a front-desk POS such as Register or Terminal, or take contactless payment from an eligible iPhone when coaching happens away from the counter. Add marketing, loyalty, invoices, and payroll as the operation grows.

Key capabilities

What you can do

  • Book classes and private sessions online

    Create one-off or recurring classes, define capacity and pricing, assign instructors, and let clients book through a free booking site, QR code, website widget, or supported integrations.

  • Protect revenue from missed appointments

    Square Appointments supports prepayments, deposits, cards on file, and cancellation or no-show policies so a reserved class or training slot is less likely to become unpaid time. Availability and fee treatment depend on the selected plan and setup.

  • Keep a useful client history

    Client profiles, notes, booking behavior, purchase history, and segmentation give coaches and front-desk staff context for follow-up, rebooking, and member outreach.

  • Take payment at the desk or on the floor

    Use Square Point of Sale on supported hardware, or use Tap to Pay on iPhone for eligible contactless cards and wallets. Square also supports invoices, card-on-file payments, Cash App Pay, and Afterpay in the documented U.S. Appointments workflow.

  • Build recurring membership revenue

    Square Subscriptions can create recurring weekly, monthly, bi-weekly, quarterly, semi-annual, or annual plans, with optional trials, pauses, resumes, start dates, and checkout links for membership sign-up.

Explore the details

Product details

A practical setup for a studio or gym

Start with Square Appointments to publish class and trainer availability, set capacity, and coordinate staff calendars. Put a Square Register or Terminal at reception for membership, merchandise, and in-person checkout; use a Handheld or Tap to Pay on iPhone for roaming coaches and pop-up sessions. Customer Directory keeps attendance-related purchases and client notes connected to the Square account, while Dashboard provides web-based operational visibility.

Plans and payment economics

Square Appointments is listed at $0 per month for Free, $29 per month per location for Plus, and $69 per month per location for Premium on the U.S. Fitness page. The pricing page documents lower in-person rates on higher tiers, but online, manual-entry, Afterpay, and ACH rates also vary by plan and payment method. Marketing and Loyalty are additional-fee products, and Square says businesses processing over $250,000 annually can ask about custom pricing.

Important operating limits

Square does not require dedicated hardware: invoices, payment links, Virtual Terminal, Tap to Pay, and mobile workflows are alternatives. Tap to Pay on iPhone requires an iPhone XS or newer running iOS 15.5 or later and accepts contactless methods; it is not a substitute for chip or magstripe acceptance. Offline payments have a reconnection window and merchant responsibility for expired, declined, or disputed offline transactions. Square Kiosk is designed for self-service and requires Square Plus or Premium, so it is not a core fitness recommendation without a separate self-service use case.

Keep exploring

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Recommended hardware

Square Register (2nd generation) product image

Hardware

Square Register (2nd generation)

Square Register (2nd generation) puts seller checkout and customer payment on two responsive screens, so a bakery can move a morning line, a specialty grocer can keep a large catalog moving, and a restaurant can send orders through a counter workflow without passing a device back and forth.

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Square Terminal product image

Hardware

Square Terminal

Square Terminal gives a bakery counter, coffee bar, food truck, salon desk, or service checkout one compact device for taking tap, chip, and magstripe payments.

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Square Handheld product image

Hardware

Square Handheld

Square Handheld puts a complete Square checkout in a staff member’s hand instead of tying every sale to a counter.

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Hardware

Square Reader for contactless and chip

Square Reader for contactless and chip (2nd generation) gives mobile operators and small counters a compact way to accept EMV chip cards, contactless cards, Apple Pay, Google Pay, Samsung Pay, and Afterpay through a compatible phone or tablet.

Explore Square Reader for contactless and chip

Related software

Software

Square Appointments

Square Appointments gives a service business one place to publish availability, let clients book online, coordinate staff calendars, and take payment.

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Software

Square Point of Sale

Square Point of Sale gives a small business one place to ring up products, services, menu items, or custom amounts, then track sales, inventory, customers, and reports as the business grows.

Explore Square Point of Sale

Software

Square Subscriptions

Square Subscriptions helps a bakery schedule recurring pastry boxes, a fitness studio collect repeating membership dues, a nonprofit accept regular gifts, or a professional service firm automate retainers from one Square Dashboard.

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Software

Square Customer Directory / CRM

Square Customer Directory gives a U.S. business one place to organize customer contact details, purchase history, loyalty activity, preferences, and notes across Square sales channels.

Explore Square Customer Directory / CRM

Software

Square Dashboard & Reporting

Square Dashboard gives a U.S. business a web-based command center for sales, transfers, invoices, customers, items, and team activity.

Explore Square Dashboard & Reporting

Software

Square Marketing

Square Marketing gives a U.S. business a practical way to follow up after the sale without exporting its customer list to another system.

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Software

Square Loyalty

Square Loyalty gives a U.S. business a practical way to recognize repeat customers without bolting on a separate rewards register.

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Software

Square Invoices

Square Invoices gives U.S. service businesses a practical path from estimate to deposit to final payment.

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Software

Square Payroll

Square Payroll gives a growing U.S. business one place to pay W-2 employees and 1099 contractors, import hours, tips, and commissions from Square tools, and keep federal and state filings on schedule.

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Software

Tap to Pay on iPhone

Tap to Pay on iPhone turns an eligible iPhone into a contactless checkout point for Square sellers.

Some availability details may be limited.

Explore Tap to Pay on iPhone

Related business types

Business type

Day Spa

Give guests an easier path from discovery to rebooking while your team keeps rooms, practitioners, services, and payments moving together.

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Business type

Beauty Salon

A beauty salon needs more than a checkout screen: it needs a live view of stylist availability, services, stations, client history, and the next opening.

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Business type

Healthcare

Square gives U.S. healthcare practices a practical payments layer for front-desk checkouts, exam-room collections, phone payments, invoices, and pre-appointment balances.

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Business type

Recreation

Whether you run a bowling alley, arcade, pool hall, escape room, or axe-throwing bar, Square can connect reservations, admission or activity sales, concessions, merchandise, and group-event deposits in one operating view.

Explore Recreation

Business type

Professional Services

Professional firms can use Square to connect the work clients see with the payments and records your team manages behind the scenes.

Explore Professional Services

Plan details

Pricing, fees & eligibility

Explore pricing

U.S. Square Appointments pricing verified October 27, 2026: Free is $0/month for one location, Plus is $29/month per location, and Premium is $69/month per location on the Fitness industry page. The linked plan comparison lists $59 as the lowest Square hardware price; individual devices have separate prices. Square Plus and Premium advertise a 30-day free trial. Fees vary by plan and payment method.

Upfront hardware (USD)$59
Monthly software (USD)$0

Fees & eligibility

  • In-person tap, dip, or swipe — Free

    Card-present payments on Square Free; Plus is 2.5% + $0.15 and Premium is 2.4% + $0.15.

    2.6% + $0.15
  • Online or invoice card payment — Free

    Square Free; Plus and Premium are 2.9% + $0.30.

    3.3% + $0.30
  • Manual entry or card on file

    Applies across the documented Free, Plus, and Premium Appointments plans.

    3.5% + $0.15
  • ACH bank transfer via invoice — Free

    Plus and Premium list a $10 fee cap; API ACH is separately priced at 1%, $1 minimum, $5 cap.

    1%, $1 minimum
  • Afterpay

    Square says the seller is paid immediately while the customer pays in four installments; eligibility criteria and late-fee terms apply.

    6% + $0.30
  • Tap to Pay on iPhone

    Square's U.S. Tap to Pay page; eligible iPhone XS or newer on iOS 15.5 or later, contactless payments only.

    2.6% + $0.15 per tap

Requirements

  • A U.S. Square account and a supported payment method or device are required; hardware is optional for invoicing, payment links, Virtual Terminal, and Tap to Pay.
  • Square Plus and Premium are billed per location; each has a documented 30-day free trial and can be canceled or changed.
  • Tap to Pay on iPhone requires iPhone XS or newer with iOS 15.5 or later and a supported payment app; cellular or internet connectivity is needed for ordinary operation.
  • Square Kiosk requires an active Square Plus or Premium subscription and has a per-device software fee; it is not necessary for ordinary fitness checkout.
  • Businesses processing more than $250,000 annually may contact Square about eligibility for custom pricing and processing fees.

All pricing and fees are U.S. published figures checked on 2026-10-27 and can change; the payment method and plan qualification controls the applicable rate.

The $59 hardware figure is a starting price shown by Square, not a complete fitness setup cost. Register, Terminal, Handheld, Stand, and Reader prices differ; installment offers require credit approval and have state, purchase-amount, APR, and other restrictions.

Square Subscriptions supports recurring membership billing, but this research does not establish that it includes a full gym-membership, attendance, access-control, waiver, or specialized workout-program management system.

Square Appointments supports classes and client management, but the cited official pages do not promise specialized fitness integrations such as turnstiles, biometric access, wearable tracking, or medical-record functionality.

Offline payments can be declined if the device is not reconnected within 24 hours of the first offline payment; the merchant bears responsibility for expired, declined, or disputed offline payments.

Marketing and Loyalty are documented as additional-fee products; their current add-on pricing is not included here because the cited Fitness and Appointments pages do not provide a current amount.

No image is marked approved: an official page image does not by itself provide marketing-use license evidence.

Questions

Frequently asked questions

Can a fitness studio run recurring classes and private training with Square?

Yes. Square Appointments documents single and recurring classes, instructor assignment, capacity and pricing, private-session booking, online booking, and staff calendars. The official pages do not claim that Square is a specialized gym access-control or workout-program platform.

Which Square plan is needed for a fitness business?

Square lists Free at $0/month for one location, Plus at $29/month per location, and Premium at $69/month per location on the U.S. Fitness page. Plus adds class-oriented and growing-team tools; Premium is positioned for larger teams and advanced scheduling. Compare current features and rates before subscribing because fees vary by plan.

Can trainers take payment away from the front desk?

Yes. Square Handheld is a portable POS, and Tap to Pay on iPhone accepts contactless cards and wallets on an iPhone XS or newer running iOS 15.5 or later. For non-contactless cards, use another supported Square payment method or hardware.

Sources & product information

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